Account Analytics

What Account Analytics shows

The Accounts view gives you a per-creator breakdown of performance. Use it to:

• Compare accounts by total views, engagement rate, or video count
• See which platforms are performing best
• Identify creators who need more support or are outperforming expectations

Filtering and sorting

Use the column headers to sort by any metric. Filter by platform using the platform picker at the top. You can also filter to a specific Project to see only accounts belonging to a campaign.

Metrics per account

Each row shows:

• Videos tracked — number of posts being monitored
• Total views — cumulative views across all tracked videos
• Avg. views/video — average views per post
• Engagement rate — (likes + comments) / views
• Last posted — date of the most recent tracked video

Opening account detail

Click any account row to open the account detail sheet. From there you can see the account's individual videos, a performance chart over time, and jump to the Tracking Options for that account.