Virality Scores
How ViralDeck scores each video from 0–100 and how to use the score to find breakout content.
What the virality score is
Every tracked video gets a virality score from 0 to 100 — a weighted composite that measures how strongly a video is outperforming, based on its latest metrics. It is designed to surface breakout content that raw view counts alone would miss.
Videos with no views yet show Pending instead of a score.
How the score is calculated
The score combines five components:
| Component | Weight | What it measures |
|---|---|---|
| Share ratio | 30% | Shares relative to views — a 3% share rate scores the maximum |
| Outperformance | 25% | Views compared to the creator's median video — 20× the median scores the maximum |
| Engagement rate | 20% | Likes + comments + shares + bookmarks relative to views — 15% scores the maximum |
| Growth velocity | 15% | Views per day since publishing — 1M views/day scores the maximum |
| Hook presence | 10% | Whether the video has a transcribed opening hook |
Outperformance and velocity use logarithmic scales, so a video doesn't need extreme numbers to score well — consistent overperformance counts.
Score ranges
| Score | Meaning |
|---|---|
| 80–100 | Breakout — significantly outperforming on multiple components |
| 60–79 | Above average — worth analyzing what worked |
| 30–59 | Average — performing in line with expectations |
| 0–29 | Below average — underperforming the creator's baseline |
Virality score vs. "Viral now"
The 0–100 virality score is separate from the "Viral now" detection on the Overview dashboard. A video is flagged as viral now when it was published within the last 3 days and its total views have reached your workspace's viral threshold (default 10,000 — configurable in Settings → Tracking). It shows as Live while inside that 3-day window and moves to Peaked once the window passes, so you keep a history of every breakout. The threshold also powers the viral line on the Overview metrics chart and the "went viral" activity events.
Account hit rate
The Hit rate on the Accounts page, account pages and Top Accounts measures accounts, not single videos: the share of an account's videos that reached 3× your workspace's typical video (the median views of every video you track, for the same date range). If your workspace's typical video gets 1,000 views, a hit is any video with 3,000 or more, and an account where 6 of 20 videos got there has a 30% hit rate. Hover the column header to see your workspace's bar.
The bar is the same for every account in your workspace, so steady accounts that keep landing big numbers rank above accounts with a single lucky post. Project, country and account filters don't move it. Top Performers are accounts with a hit rate of 20% or more.
Four ways ViralDeck talks about "viral"
| Name | Applies to | What it means |
|---|---|---|
| Virality score (0–100) | One video | How strongly the video outperforms, from shares, engagement, velocity and its creator's median |
| Viral now | One video | Published in the last 3 days and past your workspace's viral threshold (Settings → Tracking) |
| Outperformance | One video | Views as a multiple of the creator's median video (part of the virality score) |
| Hit rate | One account | Share of the account's videos with 3× your workspace's typical views |
Where to find virality scores
- Videos page — sortable Virality column on every row
- Video detail sheet — click any video to see the score plus a full Virality Breakdown of all five components, the video's peak day, and the creator's baseline
Using scores strategically
- Find patterns — sort the Videos page by virality and look for common hooks, formats, or topics among top scorers
- Benchmark competitors — compare your viral hit rate against tracked competitor accounts
- Brief creators — use the breakdown to tell creators which component (shares, engagement, velocity) drove a hit
- Pair with Hook Analysis — the Hook Analysis page correlates opening hooks with performance across your whole workspace