Virality Scores

What the virality score is

Every tracked video gets a virality score from 0 to 100 — a weighted composite that measures how strongly a video is outperforming, based on its latest metrics. It is designed to surface breakout content that raw view counts alone would miss.

Videos with no views yet show Pending instead of a score.

How the score is calculated

The score combines five components:

| Component | Weight | What it measures | |-----------|--------|------------------| | Share ratio | 30% | Shares relative to views — a 3% share rate scores the maximum | | Outperformance | 25% | Views compared to the creator's median video — 20× the median scores the maximum | | Engagement rate | 20% | Likes + comments + shares + bookmarks relative to views — 15% scores the maximum | | Growth velocity | 15% | Views per day since publishing — 1M views/day scores the maximum | | Hook presence | 10% | Whether the video has a transcribed opening hook |

Outperformance and velocity use logarithmic scales, so a video doesn't need extreme numbers to score well — consistent overperformance counts.

Score ranges

| Score | Meaning | |-------|---------| | 80–100 | Breakout — significantly outperforming on multiple components | | 60–79 | Above average — worth analyzing what worked | | 30–59 | Average — performing in line with expectations | | 0–29 | Below average — underperforming the creator's baseline |

Where to find virality scores

• Videos page — sortable Virality column on every row
• Video detail sheet — click any video to see the score plus a full Virality Breakdown of all five components, the video's peak day, and the creator's baseline

Using scores strategically

1. Find patterns — sort the Videos page by virality and look for common hooks, formats, or topics among top scorers
2. Benchmark competitors — compare your viral hit rate against tracked competitor accounts
3. Brief creators — use the breakdown to tell creators which component (shares, engagement, velocity) drove a hit
4. Pair with Hook Analysis — the Hook Analysis page correlates opening hooks with performance across your whole workspace